In this episode of "Helping You Thrive," we explore the world of college sports branding! Co-hosts Jennifer Spence and Ben Craft meet with Jon Ihrig, General Manager of Saluki Sports Properties, at Banterra Center to discuss the partnership between Banterra Bank and Southern Illinois University. We discuss the strategic use of naming rights, NIL (Name, Image, and Likeness) opportunities, and the unique Banterra-SIU Saluki Visa Debit Card initiative. Discover how these elements are creating national awareness and driving success for both Banterra and SIU Athletics. Plus, we learn about the broader services of Learfield and get a sneak peek into the future ventures for Saluki Sports Properties. Don't miss out on this engaging conversation packed with marketing insights and inspiration!
March 25, 2025 by Banterra Bank
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